Doug Heye, whose HarvardKennedySchool bio touts "In 2010, Heye served as communications director of the Republican National Committee. Heye excelled in his handling of multiple large-scale public relations crises and pursuing an aggressive media strategy", citing as an example that he "was a player in the 2010[sic] Florida Recount, participating in Miami/Dade’s famed “Brooks Brothers Revolt."
Since when do Republican strategists, current or former, so readily admit to an active measure. It's obvious they aggressively kneecap Pelosi precisely because she is so effective, but to admit the truth? Never. But times change.Having had a whole lot to do with the RNC 2010 “Fire Pelosi” campaign, Democrats would be crazy to do just that. Republicans don’t like Pelosi precisely because of her effectiveness.— Doug Heye (@DougHeye) November 15, 2018
Their target audience is not just voters - giving loyal Republicans, especially Trumpists a target for all that hate, but Democratic members of Congress foolish enough not to perceive their game. For Seth Moulton of Massachusetts and others, it's hard to ignore that constant frame of the "hated" Pelosi, which crowds out the accurate frame of the "effective" Pelosi.